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There's Still Big
Business In Off-Line Marketing
Growth of the Internet has been so fast and furious that
many businesses are turning their entire focus to marketing
only on the Internet. And they're losing out on a gigantic
off-line market who can only be reached through off-line
methods. Thousands in the Baby Boomer
generation retire daily. Most are now looking for a
lifestyle of purpose and significance as they enter the
second half of their lives. The majority of these Baby
Boomers still do not surf the web. They continue to learn
about new products and services via newspaper and magazine
ads, advertising they receive in their mail, radio ads, and
word-of-mouth. This is the richest generation and cannot be
ignored in your marketing efforts.
I specialize in writing content for the
following off-line content:
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Newspaper and
Magazine Ads
- Set yourself apart from your competition by having
attention-getting headlines, a unique tagline, and content
satisfying your prospect's "what's in it for me?" question.
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Newsletters
- When written properly, newsletters can either provide
"lead generation" content or promote your product or service
through great stories of satisfied customers.
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Direct Mail
- Like newsletters, the purpose can be either lead
generation or sales of a product or service. The direct mail
package has more pieces to it, which allows you to have more
content to convince the prospect to take action.
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Fundraising
Letters - Whether you are a nonprofit or in need
of raising funds for a project, you can raise whatever you
need by a properly told story that touches the emotions of
your readers.
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Ghost-Write
Books - More than likely you have enough content
to warrant an entire book. What makes a person an expert in
the eyes of the prospects? The fact they have written a
book. You must have a book to validate your expertise
in your field. Also, your book is really a business card
that pulls people to your website where they can purchase
your products and services which further explain how to
apply the information in your book to their lives. I've
written my own book and also formatted it for
self-publishing. Had it self-published and since then have
updated it several times and currently sell it as an ebook
(see
www.OvercomeAnyAddiction.org)
If you would like a free, no-obligation
consultation to review your current materials and receive a
quote for creating or upgrading your content, send me an
email or call me at (928) 925-5410.
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