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The Secret to Converting
Website Prospects To
Customers Is Simply Using The Right Words!
When someone clicks on your website, they're looking for a
solution to their problem . . . whatever that problem is.
Everything on your website should be written from the
prospect's point of view - "what's in it for me?"
Does your content identify the problem you solve and
convince the reader you are the expert who has the
right answer for them? Do you distinguish your unique slant
on handling the problem to differentiate yourself from your
competitors?
These factors should be addressed
throughout the pages of your website.
I specialize in writing content for the
following website pages:
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Sales Letters
- whether short or long.
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Landing Pages
- obtain the name and email addresses of prospects so you
can market to them over and over.
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Upsell Pages
- when the customer buys one product, do you have a
higher-priced item or service that you can offer to them
through an upsell page? They will see this offer as soon as
they click on the original purchase button. It's easy to
make this sale while your new customer has their credit card
already in their hand.
-
Products &
Services Descriptions - people want to know
specifics about what's inside their product (i.e., ebook,
program, course, coaching calls, etc.). The more specifics
you can give them, without giving away the fabulous content,
the more people will buy.
-
Ebooks
- as an expert on your product or service, you can add an
ebook to your list of products which gives important
information to help someone who perhaps can't afford your
product or service right now. However, you may not be the
right person to write the ebook. This also gives you
residual income.
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Ezines
- your free ezine keeps prospects and current customers in
the loop. By emailing valuable information to them on a
monthly basis (or more frequent), you keep your name in
front of them. When you develop new products or services,
you've got relationships developed with them and they'll be
more open to purchasing whatever you sell.
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Create Unique
Tagline - Have you come up with a one-sentence
(or shorter) tagline that identifies who you are and what
you offer? This can be tricky. I can help you come up with a
unique tagline you can use on your website and all your
marketing materials.
If you would like a free, no-obligation
consultation to review your current materials and receive a
quote for creating or upgrading your content, send me an
email or call me at (928) 925-5410.
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