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 WRITE
YOUR OWN TICKET TO FREEDOM!
With The Right Writing
Skills, You CAN Have
More Free Time, More Money & More Freedom
Dear Life Coach,
There’s nothing worse than spending all
your time getting your website up, perhaps starting a
pay-per-click campaign, writing articles to drive traffic to
your website, getting people to sign up for your free report
(if you offer one) . . . but you can’t get people to call
you to hire you for your coaching services or purchase your
products!
You go back and you tweak your website
. . . you read more books on marketing . . . you submit more
articles . . . you attend Internet marketing conferences . .
. and nothing – nada!
You have a dream to be free from your
8-5 job and you know you can help so many people with
your insights on how people can improve their lifestyle in a
particular area.
But, until then, you spend your
evenings and weekends working on making your dream of being
coach become a reality.
Your relationships begin to strain
because you’re spending all your time trying to get your new
business up and running. The extra money you’re pouring into
your new adventure is draining your bank account quicker
than you imagined. Your frustrations carry over to how you
interact with others.
Not only that . . . you’re beginning to
lose your self-confidence. You’ve read so many stories about
how people are making big money being a coach. So how come
you aren’t making it too?
You try “thinking bigger” and looking
inward to see what’s stopping you from your breakthrough.
Maybe . . . just maybe . . . if you
offer the right product then people will hire you.
Thing is – you don’t know what to offer nor do you have any
extra time to create the product. You may feel inadequate to
write an ebook because you don’t have the foggiest idea of
where to start.
If you had the extra money, you’d hire
a freelance writer to help you. But all your money is tied
up.
So how do you break through this wall
that you keep running into?
Do You Want To Be Given a Fish Or Learn How To Fish?
The block wall you keep running into
is the content
your prospective client reads on your website.
You can have all the traffic you need .
. . yet if your website doesn’t grab them and really speak
to their heart regarding their problem, then they’ll click
away within five seconds.
When it comes to writing professional
content for your website, you have the option of hiring
someone to write the content (being given a fish), or learn
how to write your own content (be taught how to fish).
If you already know you don’t have the
time or feel you don’t have the skills to write your own
content, you can hire a freelance writer to do all your
writing for you. There’s nothing wrong with this . . . in
fact, it will save you time and frustration and provide you
with great content that you might never achieve on your own.
I offer a free 1/2 hour telephone
consultation (or by
email if you’re outside the USA) to review your
website content, any other content you desire to be
reviewed, and your marketing strategies. I offer a
no-obligation quote to create or update your current website
content and/or products. Send me an
email to schedule this free consultation.
That being said, you still might want
to consider the home study course I’m offering below because
it will teach you how to get into the mind of your
prospects, how to touch their hot buttons, and how to move
them to take action.
This process will help you clarify and
refine your coaching services and products.
However, if you’re ready to learn how
to write your own content for your website and also how to
create products, then read on.
Secrets to Writing Website Content For Coaches
The
first secret is you’ve got to write your content from
the viewpoint of what your prospect is interested in.
They’re not interested in whether or
not you’ve been certified as a coach or who you’ve worked
with . . . they are looking for someone who can identify
with the problem they’re going through and has successfully
overcome that problem.
Is that you personally? If not, do you
have a client who will let you use their story to promote
your services?
You need to grab their attention right
off the bat by identifying what problem(s) you solve and how
your approach is different, and then prove that it works.
It’s not all about showing them the
benefits of what their life will look like once they
overcome that problem. They’re interested in knowing the
process and what to expect during that process.
Do you have your solution organized
into a “process” that can be easily described to them?
For example, let’s say there are six
steps to resolving a particular personal problem. Here’s
what you do:
- Describe to them what that
step-by-step process is
- What to expect emotionally as they
go through these changes
- What kinds of emotional roadblocks
they might see pop up in themselves in each stage
- How to overcome these obstacles
- List any realistic time frames for
accomplishing each stage
- What other problems may pop up as
they begin to resolve the current problem and how they
can resolve those problems.
You’re educating them on the process,
yet including how beneficial it will be to have a coach walk
with them through the ups and downs of making the changes in
their lives.
The
second secret is you’ve got to know what their
emotional resistance is to hiring someone to help them
overcome their problems.
Sometimes they’ll read a sales letter
and think, “yeah, I’ve tried that and it didn’t work,” or
“that would never work in my life,” or “that’s too weird for
me to try,” or “none of my friends have coaches, so why do I
need one?” There are also unconscious emotional blockages
people may not realize are stopping them from moving forward
in their lives.
You can address these issues in your
sales letter . . . actually I like to call it a "love
letter." A sales letter sounds too pushy, especially when
we're in a relationship-building niche.
This section of your love letter can be
written in a story form, “Let me tell you my story ...” You
can address these emotional hotspots in your story (because
perhaps you too had to deal with these issues) and how you
overcame them, or what motivated you to finally push through
them.
You’ve got to reveal your own struggles
(or the struggles of the client whose story you are using)
in order to reach the heart of your prospect. By doing so,
you begin to develop trust and a relationship with the
reader.
The
third secret is you’ve got to provide at least one
ebook on your topic.
You’re the expert! And to highlight the
fact you know what you’re talking about, an ebook
immediately puts you as an expert in the eyes of the reader.
And it doesn’t have to take very long
to get your ebook written. You can have it done in 14 days!
Besides the advantage of the ebook
making you an expert, you also need an ebook so you can
begin to have passive income.
One of the major reasons you want to be
a life coach is for the freedom of time it gives you. But if
you’ve switched from an 8-5 job to now spending all your
time coaching, you’re still stuck trading hours for pay. And
your income will still be limited.
That is . . . unless you’ve got
products to sell. The ebook is the perfect starting point.
Begin right now and list 10 tips you can give on the problem
you solve. Then expand on each tip, eventually ending up
with an ebook.
I go into this process in detail in the
home study course listed below.
Ready to Learn More Secrets?
These are only three of the secrets I
reveal in my new “Write
Your Own Ticket To Freedom”
Home Study Course For Life
Coaches designed specifically for you.
The life coaching field is exploding
and now is the time to make yourself stand out from the
rest.
Once again, look at the websites of
your competitors and you’ll see that rarely is there a love
letter that sets out the specific problem the coach deals
with, nor do they make an effort to connect with the heart
of the reader.
You can stand out in the crowd by
having the right content on your website and in your
products.
Here are some of the things you’ll
learn in this home study course:
- The 7 areas of research that are
absolutely necessary prior to doing any writing or
creating any products
- Life Coaching entails changing a
lifestyle. How to narrow down which problem you focus on
first in your coaching
- How to identify your Unique
Selling Point (USP) that sets you apart from others
- How to take your USP and create a
tagline (3-7 words) to use in all your marketing
- You’ve got a story, how do you
tell it in a manner to touch your prospect’s heart?
- The 12 point process of writing
your love letter . . . and connecting deeply with the
reader
- Got multiple services or products?
Write descriptions to entice the readers to become
buyers
- How to write your bio - the #1
thing to avoid
- Creating products – discover at
least 7 products to create and which 2 are absolute
musts!
- One product you MUST have that
will help your clients release their emotional blockages
(and it’s free!)
- Although you can write an ebook in
14 days, the process will be spread out among the ten
lessons in the home study program. So in the end, you’ll
have your ebook ready, along with your website content.
- Marketing – Avoid overwhelm by
reviewing my chart on marketing strategies and choose
which ones fit you the best.
- Are you dealing with your own
internal blockages? Identify what’s holding you back
from moving forward and learn a unique (free) method to
release those blockages instantly.
- What’s your reason for being a
life coach? Do you have a legacy you want to leave?
The above material and more is provided
in my
“Write Your Own
Ticket To Freedom”
Home Study Course For Life Coaches.
This 10 week course is presented to you
via email. Every week you will get a powerful lesson. At
your convenience during the week you can read the lesson and
complete the exercises.
At the end of the ten weeks you’ll have
your website content written. You’ll also have your first
ebook written and on your website ready to sell. Once you
have these items finished, you’ll have more time to write
your second ebook in 14 days or less . . or try one of the
other products set out in this program.
Another valuable part of this Home
Study course is the unlimited email support I provide.
When you complete certain sections of the home study course
and you want me to review it and critique it, send it to me
via email and I'll critique it and return it to you. Also,
if you have questions, in general or specific to you and
your business, simply send me an email and we’ll discuss the
questions.
Not a Life Coach? This Course Is Still For You
Just a note . . . if you’re reading
this letter and you’re not a life coach – this information
can be applied to anyone who provides services or products
intended to help a person change:
·
Self-Help Entrepreneurs
·
Personal Development
·
Coaches
·
Authors
·
Speakers
·
Law of Attraction
·
EFT/MTT Practitioners
·
Counselors
·
Trainers
·
Christian Growth
·
Pastors
·
Ministries
People are waiting for the solution you
provide to their problem. Are you ready to take your
business to the next level?
Learn From The Expert
I’m one of the few freelance writers
who knows that writing content to change a person’s life
requires different techniques than if I was writing to sell
a computer.
It requires being able to describe the
problem in an emotional way to connect with the heart of the
reader.
Because of my 12 years as a
non-professional counselor on crisis hotlines, I’m able to
identify the surface problems, the underlying problems, and
the emotional roadblocks to changing.
I’ve dealt with hundreds of people and
their “yes, but . . .” when they are offered a solution that
will work for them. And I can teach you how to deal
with these same objections.
So I can help you identify the specific
problem(s) you deal with and come up with appropriate
descriptions. In the home study program I give you numerous
examples of how to describe problems.
My background also allows me to
identify what I call “stinking thinking.” It’s the excuses
people use . . . and the stories they tell themselves. It’s
identifying what’s holding them back from moving forward to
make the changes in their lives.
In this home study program I identify
some of the common stinking thinking. A website will be up
shortly where you can download a small report on each of
these phrases. Within each report is the phrase, it’s
related underlying emotional problem, and a technique to get
rid of the hindering thought. So far I’ve got over 53 of
these stinking thinking phrases. There are bound to be a
dozen or so that deal with your prospective clients.
I am also an entrepreneur like you. I
have an outreach to addicts through a book I wrote on
overcoming addictions. So I know the struggles to get an
Internet business going. I literally walk my talk.
Are You Ready For Your Breakthrough?
Not everyone has the talent to become a
top-notch writer . . . but I believe everyone has the
capacity to learn the writing skills that can be used over
and over to take their business to the next level.
Imagine what your life will be like
once you break through your wall . . .
·
You’ll be converting more lookie loos into
purchasers.
·
You’ll have freedom of time –no longer stuck
in the mundane daily drudgery of driving to work in
bumper-to-bumper traffic, spending the next eight hours
working for someone else, all the while dreaming about the
day you can give your notice and enjoy your freedom!
·
Having more than enough money to allow you to
have whatever you want . . . go wherever you want . . . and
enjoy life!
·
Your relationships are deeper because you now
have the freedom in your schedule to spend time with others.
·
You get to impact the lives of your children
as you spend more time with them and watching them at
various activities they’re involved in.
·
Your self-confidence grows as you now know
you’re impacting the lives of many people.
·
With your written and audio products, you’ll
leave a legacy for future generations.
Now is the time for you to break
through the wall that’s been stopping you from getting
clients.
You can save yourself time and
frustration by learning these new writing skills or hire me
to write your content for you.
"I was impressed with Kathy's
initial free consultation; she offered simple advice and tips that I could
easily apply to my current project and all future ones as well. But I was
really thrilled when I read the copy she wrote for me for my newest site.
No more laboring over which words to use, no more wondering if I was focusing on
the right benefits. I opened my e-mail and *TaDaa!* I had
easy-to-read, compelling copy that described my product in a language I was
totally comfortable with. It was "my own" voice--but even better.
Next time, I look forward to having Kathy write my copy before I spend
hours trying to figure out what I want to say. "
Wendy Garrido
www.MyEFTwebsite.com
www.JustforEFTpractitioners.com
“Write Your Own Ticket
To Freedom”
Home Study Course For Life Coaches
The ten-week home study program is
available for only $597
$497. This
introductory price won't stay this low for very long. So
sign up today to lock in this bargain.
I know
you’re very busy. That’s why I broke the course down into
ten lessons which you’ll receive via email. In each email
you'll receive the download link for the week's lesson and
an mp3 of the lesson.
This program is thorough, yet in small
enough chunks that you’ll be able to fit it into your
schedule. The exercises you complete will help you:
- Research and know everything about
your prospect before you begin writing.
- Determine your USP and create a
tagline.
- Write your story in a compelling
manner to touch the heart of your prospect and move them
to action.
- Write your love letter using the
12-point process I show you.
- Write persuading descriptions for
your products and services to entice people to buy.
- Write your bio in a way that draws
people to you.
- Create your first ebook and learn
what other products you must have.
- Narrow your focus on your
marketing strategies.
- Look at any internal emotional
blockages you may have.
- Look at your future and determine
how you want to leave a legacy.
If you want to get ahead of the
hundreds of other life coaches who add their websites to the
Internet daily, then now is the time to buy this home study
course so you can learn the skills to write your own content
. . . or send me an email to hire me to write your
content for you.
Don’t forget to schedule your free 1/2
hour telephone consultation (or via
email if outside USA). This will jumpstart your
involvement in getting started in this course.
You can’t afford another week of
plodding along at your current pace. It’s time to put some
excitement back into your dream to be a life coach who
impacts hundreds of people!
And to help you with learning these
writing skills and improve your own life, I’m providing the
following bonuses:
BONUS #1
The Ultimate Fill-In-The-Blanks
Headline Swipe File
342 Headlines you can copy and steal to advertise any
business.
by Scot Dantzer – 31 pages
No longer will you need to struggle to
figure out your headline. You’ll have access to over 342
headline templates that draw in your reader. They also work
great for your sub-headlines.
BONUS #2
52 Different Kinds of Information
Products
by Janet Switzer
If you get stuck on what type of
information product you can provide, just pull out this list
of 52 kinds of information products and start dreaming and
writing!
BONUS #3
The #1 Way to Electrify Your Ads
[and Website content]
by Tony Flores – 71 pages
If you tend to write in a stuffy,
formal manner, this ebook is great to help you lighten up.
It has many colloquial words and phrases to tap into your
reader’s psychic and move them to action.
BONUS #4
Think & Grow Rich
Napoleon Hill – 235 pages
The Think & Grow Rich Workbook
by Pat O’Bryan and Dr. Joe Vitale – 52 pages
I’m almost positive that you’ve heard
of or even read Napoleon Hill’s Think & Grow Rich
book. It’s a classic.
Well, Pat O’Bryan and Dr. Joe Vitale
have come up with a workbook for this famous classic.
You can use it for your personal life . . . and use it to
help you in coaching your clients.
These bonuses enhance several lessons
in the course, as well as help you grow personally.
Imagine the ease of having at your
fingertips proven headlines to copy, a list of ready-made
phrases that are guaranteed to touch your reader’s emotions,
and then the ability to apply the principles of the Master
of the think and grow rich principles to your own life.
Heard enough? Ready to start right
now?
Here's a recap of what you'll get in
this home study course:
-
Ten weekly lessons sent to you via
email to allow you time to complete each lesson
-
These lessons comprise the over 200
page binder for this course
-
An mp3 of each lesson so you can
listen to them in your spare time to inspire you to
create better content
-
You'll learn how to write a love
letter that moves your prospect to hire you or buy your
products
-
You'll have your first ebook
written and ready to sale at the end of ten weeks (or
sooner)
-
These skills will allow you to take
your business to the next level, and then the next, and
then the next!
-
Unlimited email support for the
entire course, as well as for your business development
-
The four bonuses
-
A no-risk guarantee
-
A free one-half telephone
consultation to kick off your goals for taking your
business to the next level
No Risk Guarantee
I cannot make any guarantee on the type
of income you’ll be making by learning how to write your own
content.
But I do give you a no-risk guarantee
that you will be satisfied with this home study course. At
the end of 60 days after your last lesson if you are not
satisfied with the course, you can ask for a refund . . . no
questions asked.
But by then . . . if you’ve done each
lesson and completed the exercises . . . you’ll have website
content, an ebook written, and you will be converting your
lookie loos into satisfied clients.
Don’t lose out on a world of
pleasures . . . your freedom is just one click away!
But if you don’t do anything to improve
your current situation, nothing will change . . . except
maybe your frustration will get worse and your bank account
will get depleted.
The choice is up to you. Actually, it’s
your obligation to provide your solution to those who need
it.
Let me help you. Together we can get
more done than if you trod along by yourself. If you need
one-on-one consulting time with me as you go through this
program, or at any other time, you can schedule that time as
needed. I charge $120 an hour for consultations.
I look forward to working with you and
hearing from you as you go through this home study program.
Kathy Williamson
Freelance Writer
Connecting Hearts For Success
P.S. Yes, you can write your own
ticket to freedom! And when you don't have to worry about
where your next client will come from, you’ll be a better
coach. Get started today and give yourself and your family
the gift of success!
P.P.S.
Remember ... this initial free consultation also includes a
quick peak at your marketing strategies and/or any personal
problems you may be dealing with that are stopping you
from breaking through to the next level in your business.
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